Most of the benefits associated with window graphics are generally known: easy, cheaper marketing for promotions that capture the attention of passersby in your local vicinity. However, there are further benefits that many business owners don’t realize that extend beyond sale promotions and holiday sales coming up. In fact, many of the benefits have little to do with sales at all, giving a better value when business owners opt to use this product for their sale promotions.

Directions

Some storefronts can be difficult to navigate. Rather than hoping navigation is easy enough to figure out, window graphics can be installed with directional symbols to make finding the front door simple. Even better, other messaging and imagery can be added to give potential customers a taste of what you offer while showing them the entrance.

Skip the Permits

Sign permitting can be a complicated and costly process. Rather than going through the process each time you need new signage for a different promotion, window graphics give a solution that skips over city permits. In some cases, window displays may need approval from landlords or other governing bodies, though it is rare. In those circumstances, the sign company will work with them to ensure everything is approved ahead of time. However, simply going through a landlord is a much easier process than through the city.

Increase Placement Availability

Exterior signage can have a huge issue: lack of placement. There are only so many spots in which a sign can be placed. With window graphics, messaging and imagery can be placed anywhere on the windows, both inside and out. This can free up potential messaging and branding space that is essential for the success of a local business. Even better, these are spots that full color and images with a pop can be placed, getting the attention closer to the entrance.

Privacy

Whether you are considering your staff or customers, feeling like you’re stuck in a fishbowl is something to be avoided in a storefront. Of course, you will want passersby to see what you have to offer but privacy can be increased while leaving enough view to see the displays inside.

If you’re unsure of where to begin, our team can help. Contact us today with your ideas and we’ll consult with you on the best solution for your signage needs.