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Even with all of the outstanding online tools, the best way to build your sphere of influence continues to be great signage. Internet resources tend to be hit or miss. Home buyers may never see your listings on Zillow or follow you on Twitter, but when they drive by your listings, there is no avoiding your real estate yard signs. Also, who do you think consumers will turn to when they are getting ready to buy or sell? That’s right: the real estate agent whose name they recognize because they see your signs multiple times per day.
Thankfully, Trending Signs is your premier sign maker for custom real estate signs in Doral FL. If you would like to advertise using real estate markers, here are some tips to get you started:
How to Design Your Real Estate Signs
Before we talk about design strategies that will attract leads, you need to understand the basics of what a good sign should do for you. A well-designed sign will help build your sphere of influence, attract seller leads to your brand, attract buyer leads to your brand, and attract buyer leads to a specific listing. You need to consider whether any design changes will help you in accomplishing any of these goals before you move forward with the change.
Your Message Must Be Clear
If you want to achieve your goals, you must have a clear message. A high-quality real estate sign will promote your message to your target audience. There are four basic messages that your sign should include:
- “For Sale,” “Open House,” or other descriptive text
- Agency name or logo
- Your website and phone number
- Your name
Your name should stand out the most, though all of these points are of equal importance. The majority of your demographic will be casual buyer or seller leads, and it is unlikely that they will stop to look at your sign. Therefore, you want the main thing that they remember to be your name.
Picking the Right Sign for the Job
Even though we supply so much more, we will focus on “Open House” and “For Sale” signs since those are the two main markers you will use. Your services and properties are promoted with for sale signs. These markers need to be visible from far away. The best option is usually the classic colonial sign post with riders. They can be easily updated with sign riders, are durable, and have great height.
You need to go big or go home with open house signs. A feather flag is a favorite solution for your main open house sign. Since they are quite noticeable as they flutter in the wind, we get a lot of requests for feather flags. This product is generally six or nine feet tall, and it is easy to assemble and transport.
These are just a few examples of what we take into consideration as we create markers for Realtors, brokers, agencies, and agents. If you are interested in learning more, contact the friendly professionals at Trending Signs today for a free quote on custom real estate signs in Doral FL.
