A wayfinding signs system should be custom to the area it is describing. These systems can provide ease in navigation for those walking through your location whether you have a retail store or you are part of a building with multiple tenants. The goal is to make it as intuitive as possible for visitors to find what they are looking for from different product types to specific rooms for meetings or other needs.

But what does it take to customize a wayfinding signs solution for your business? It’s likely more simple than you imagine.

Find Pain Points

When walking through your location as a new visitor, is it easy to find everything? In most cases, the answer is no. Figure out what things are the most difficult to find and work from there. For instance, if you are a retail store, there is likely a lot in the back of your store that most would not realize upon walking in. Another example is for office buildings. Even if a conference room is near the entrance, is it clear that it’s the conference room or is it a similar door to the others in the office?

Choosing Colors

A navigation system is an opportunity for further branding. Due to this, it makes good sense to use the colors already in your brand. On the other hand, if there is a lot of navigation necessary, it could do well to color code similar areas. For instance, a retail store has similar departments. If you have books by genre, for example, they could be color coded in similar genres such as all types of fiction in purple and children’s books in orange. This makes it easy to look around and find what you are looking for.

Symbols

If you choose to use symbols, they should be clear and obvious. In the case of using directional arrows, they tend to be intuitive. However, other symbols could get confusing. This doesn’t mean you can’t use them. It simply means there must be an easy-to-find key that concisely describes what they mean.

Taking these three simple tips can lead to a more intuitive way to get around a location. For further tips, contact us today and find out how our team can help.