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Politics is a very competitive game. In some continents, politicians are forced to shed blood, sweat, and tears to occupy political offices.
One of the most effective strategies that politicians use is campaigning, and the most important tool are exceptionally designed political signs.
Generally, a political sign comprises of two important elements: a name of the candidate and the office that they are seeking. The primary goal of a political sign is to clearly display the two essential pieces of information.
The following are best practices for designing political signs. The practices have enabled hundreds of thousands of politicians spread across the world to win elections with landslides.
Number of Words
According to communication experts, political signs should contain the fewest words possible. The political office that a candidate is seeking and his/her name is the most vital pieces of information. Scanty information makes the aforementioned words easier to read. Whereas pedestrians may have sufficient time to read a sign that contains an aspirant’s name, office, and contact details, a driver or a passer may lack time to read and commit to memory fine details about the aspirant.
Font Size
Ideally, political signs should be done with large font sizes. The font used to type and print the two above mentioned pieces of information should not only be large but also bold. This technique makes it easy for electorate driving or walking by to see and remember the aspirant’s details.
Border
Even though borders used on political signs are almost standard, making use of borders around political signs is a bright idea because of two reasons: it enables the pieces of information pop out from the sign and also reduces costs since many service providers levy extra charges in cases where there are bleed in-between colors.
Shape
Communication experts recommend that political signs should be as modern as possible. It’s unwise to use shapes that your ancestors used hundreds of years ago.
Remember that if you opt for unique sign shapes, you may have to dig dipper into your pockets.
Consider experimenting with varying shapes. This will enable your signs to look different from others. As a result, they may attract more attention from voters.
Size
Ensure that your political signs are as big as possible. Large sizes are capable of attracting the attention of the passers. Additionally, people find it easier to read the information contained in large signs. Size really matters, the financial implications notwithstanding.
Color
Signs should incorporate as much contrast as possible. Don’t use colors that are almost similar, such as blue and green, or white and gray.
Additionally, the dominant color contained in the sign should be substantially different from the general color of the environment. If you intend to place the sign against a backdrop of trees, don’t use green.
Why Trending Signs Is the Best Option
Trending Signs has been the most preferred service provider of political signs design for many years. The company provides a wide range of services that satisfy clients’ varying needs. If you need a political sign that would be significantly different and better than signs used by your opponents, get in touch with Trending Signs today.