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Every new technology finds it difficult to get immediate acceptance. For example, people were initially reluctant to use computers. They thought computers would take their jobs. Then, people were unwilling to use search engines. They were not considered the right way to explore the web. More recently, people tried to stay away from electronic books. They felt that an e-book would never have the same feel as physical books.
However, these doubts were soon resolved. Gradually, people have taken up well to these new technologies. Also, they have found them to be much more efficient and enriching than any other available option.
Electronic message boards also didn’t pick up initially. However, given their benefits, their adoption rates have been steadily improving.
To be clear, electronic message boards are those LED-powered signs we often find in front of commercial establishments. They are typically placed high on a pole to ensure visibility. Their primary purpose is to offer information about the business in the form of ongoing sales, happy hours, etc. There are numerous ways in which they help increase revenues.
How Electronic Message Boards Can Be a Game Changer For Your Business
Let’s take a look why electronic message boards are much better than other types of signage:
- Engaging.
Try remembering the last time you saw an electronic message board. Now try remembering the last static billboard you saw. I’m sure you did a much better job in the first case. This is because electronic message boards are inherently more engaging. You may glance at static billboards, but you’ll find yourself drawn to electronic message boards.
One research has come to a similar conclusion. Among the 70 percent Americans who could remember spotting a digital video display in the last month, it was found that 47 percent could recollect seeing an advertisement.
- Not Fading Away.
This is an important point. Often, impressions are huge when a new advertisement is first put up. However, with static billboards, these impressions fall down over time. People tend to ignore them. This never happens with electronic message boards. Research has shown that digital signs don’t fade away. Even days after their initial commissioning, people find it difficult to ignore them.
- Not Cheap But Getting Better.
This one thing must be accepted. Electronic message boards will never be as cheap as static billboards. They will remain a bit on the expensive side.
However, in the last few years, prices have fallen down by more than 50%. Maybe this is because of their increasing popularity. In case you haven’t checked their costs recently, do give them a look.
- Economical.
Electronic message boards are economical and cost-efficient. Research shows that it takes between 3 to 15 months to recoup their costs. Hence, you will probably get back your investment in the way of increased sales pretty soon.
Secondly, they don’t get discolored like static billboards. Hence, apart from the electricity cost, there aren’t lots of maintenance expenses.
Lastly, due to their effectiveness, their cost for a thousand impressions is less than most other advertising mediums.
Contact a Trustable Signage Service
If used the right way, electronic message boards can drive a huge increase in sales for your business. However, before you set aside money to invest in them, make sure you have a trustable signage service to help you out. At Trending Signs, we can help you design and create the right electronic message board for your establishment. In case you would like to consider us, call us now.