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    First Considerations When Designing Retail Business Signage

    When starting out in a new local retail business location, it can seem overwhelming to get started. Many first-time owners get sucked into trying to consider everything all at once and have everything go without a hitch. Those who have owned a local business before know all too well that this is unachievable. Rather than trying to get everything perfect, consider what absolutely needs to be done, as many things cannot be put off, whereas other things can be completed after a store has opened. While it may not result in the best case scenario, it can help stores get running in order to start marketing and bringing in income before the well dries out.


    Location and Items

    The first consideration is the actual location followed by your merchandise. If you don’t have a location and you don’t have anything to sell, you don’t have much of a retail store. Of course, in some cases, a brick and mortar location is not always necessary. For eCommerce merchants, this is when you will need a well-running website to make sales. For first-time owners, it could make good sense to start out as an online presence or to begin taking orders ahead of time through an online venue. By having backorders, you will start to have money trickling in before you open your doors.


    After you have your location and what you will sell, then it is time to consider business signage. It’s important to go in this order as your inventory changing could mean a different design in signage and without a physical location, you can’t have a sign crafted as you won’t know the dimensions. However, if you don’t have your location, you can always send your artwork well ahead to a sign company then send the dimensions when it comes time to manufacture the actual sign. With that being said, it often makes more sense to deliver everything at once to ensure your files are the needed clarity for your signage.


    Without a proper staff, you can’t sell much of anything. After everything is in order, but before you open your doors, it’s time to start hiring. Not only will staff help you open more easily, but starting training before the doors open makes good business sense. By having them help put the store together, your employees will be knowledgeable and helpful for your customers since it will be a new store for everyone.

    Contact our team today to find out how we can help get your business hit the ground running.