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  • 18
    Oct
    Posted in:
    Keep Your Branding Consistent in Business Signage

    The most important thing when designing business signage is to keep with your existing branding. After all, there is no point to creating signage if the customers do not recognize it as part of your company. Even further, it can be an important piece to getting more brand recognition for your company and will help to reinforce the efforts you have already made in creating your brand.

    Regardless of the signage type, it is still important to stay true to your brand. From window graphics to yard signs to cabinet signs above your storefront, all signage should look like it belongs to one cohesive brand and message. In fact, having these different signs can help work in your favor more than many traditional marketing efforts in getting the word out about your brand.

    But what makes signs consistent with a brand? It mostly comes down to the visual aspects of your design.

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    Logo

    Your logo should be prominent on all marketing you do as a company. From letterheads to a yard sign, it should be clear that the piece is a product of your brand. Even further, this makes it easy for people to find you later if they like what they see. This makes for the most impactful marketing as it leaves an impression on the viewer. Even further, the more a person sees and hears of a company’s name, the more likely they are to trust the company.

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    Colors

    The colors used don’t always have to be exactly the same but they should have the same “vibe.” In the best case, the same exact colors will be used to reinforce the connection between those colors and your brand. However, when trying to create contrast or working with something holiday specific, simply staying within your scheme can help. If you want to use the seasonal colors as the primary color scheme, be sure to splash your own colors in there as well.

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    Messaging

    All messaging for your brand should stay consistent in your own voice. For instance, if you are whimsical in your television advertisements but your signage and print ads are more serious, people may assume they are different companies or that you are not trustworthy due to the tone shift. While it’s good to be accessible to different walks of life, consistency is a key component to being trustworthy.

    Need help with various signage needs? As a local sign company, we do it all. Contact us today with your next project idea.