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Want to be 100% sure that your customers see a particular product? There is one sure way to accomplish this – point of sale sign.

Point of sale (POS) signs are present on the spot where customers buy your product. They may be near the cash register or the billing counter. In an online context, they may be on the checkout page. They can take the form of racks, banners, adverts or a simple display of products. In any form, they are a very powerful marketing medium.

Let’s s dig into the significance of a point of sale sign.

1. Grabbing Attention

You can be sure that a customer will see a POS sign, mainly because the billing process is long. Also, it is common to have 2 to 3 people ahead of you in the billing queue.

2. Remarkably Inexpensive

A POS sign doesn’t take a lot to create. Once created, it can be reused for years. Another advantage is that it sits near the billing counter, occupying a place which is usually empty. Hence, it often helps in utilizing vacant space.

3. Very High Conversion Rate

Firstly, a lot of people get to see the point of sale sign. Secondly, they are there to buy some product anyways. Buying something more is not a big deal. Hence, products displayed near billing counters sell more.

4. Scope For Creativity

There is a lot of space for creativity here. You can try a simple display of the product. Next, you could go with a banner or advertisement. Cardboard cutouts are a great option to consider. For more modern approach, you can choose digital screens which have started to catch up.

However, to drive high sales, POS signs need to be designed properly. Otherwise, it will be a great opportunity lost.

Factors to Consider When Designing a POS Sign

• Attractiveness: Nothing can be as important as this. In case the design isn’t good enough, it will simply fail to win people. Firstly, it must attract them, and then keep them engaged.
• Placement: If the sign isn’t visible, it’s of no good. The signs must be kept near the checkout counter and be of the right height (best if at eyesight level).
• Offers: It is said that 88% of all impulse purchases occur because a product is on sale. That figure may be a bit exaggerated, but it carries a powerful idea. People will be more tempted to buy a product which is up on offer.
• Choosing the right product: The product should not be bulky or expensive. It has to be light and cheap. Otherwise, attracting impulse buyers would turn out to be very difficult.

Get In Touch with Trending SIgns

If done the right way, a point of sale sign can be a blessing. However, they are much more difficult than they look. To ensure that you don’t lose out on potential sales, it’s advisable to consult a signage company. At Trending Signs, we can help you choose just the right signs and the ideal placements for them. If you would like to talk more about it, we are one call away.