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Most companies already have a marketing strategy implemented but some may be surprised to find they need a strategy specific to a trade show event when they decide to commit to an exhibit. This shouldn’t be too surprising, though. A trade show gives more bang for its buck when it comes to marketing than a lot of other efforts. This is because the audience is already there purposefully to check out the industry, as opposed to other efforts that try to grab attention.

However, grabbing attention can still be difficult. While the audience is certainly better dispositioned to check out what you have to offer, there is also a lot more competition for that attention. This can make for a stressful event for even the most seasoned attendees. Of course, if it was any easier, everyone would be at every trade show event. Instead, it’s an important marketing investment that must be used properly to justify the high price tag.

With a few quick and easy tips, your business can put itself in the best position for a successful show.

First Impressions Count

While in social interactions, first impressions aren’t the end all, be all, they can be at a trade show. If your booth appears boring or you come off as rude, the potential customer will simply go to another booth. This is the part where the heightened level of competition plays against attendees. Experts say the first impression you have of a person occurs within only one-tenth of a second. The same is often true of businesses, as well.

Being creative can pay off. Rather than sticking to what you think will work, getting outside of the box can have a better impact. Customers will consider your company more creative and innovative even when more creative ideas don’t pan out exactly as hoped.

More Attendees Beget More Attendees

A long line implies there is something worth waiting for. No one wants to be left out of the most interesting booth at the event, even if there is no other proof other than social to indicate it is the most interesting part of the event. Having people interact with your staff and display will keep them in the booth longer, which will make it appear your booth is worth visiting and sticking around.

To get this type of display for interaction, you need a good sign company. Contact us today to find out how we can create an innovative and inspired space for your next trade show.